Business Insider -
6 Sep 2013 16:52

How does Oprah Winfrey captivate millions? What’s the secret behind Bill Clinton’s infectious charisma or Richard Branson’s powerful charm? According to one new book, “Compelling People: The Hidden Qualities That Make Us Influential” by John Neffinger and Matthew Kohut, the art and science of influencing people comes down to a surprisingly simple combination: seeming at once strong and warm. “When you meet someone, they’re sizing you up on two fundamental qualities: strength an...
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